1 option
Branding : what is a brand? / IE University.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Marketing.
- Consumers.
- Genre:
- Instructional films.
- Physical Description:
- 1 online resource (4 minutes)
- Other Title:
- What is a brand?
- Place of Publication:
- Spain : IE University Publishing, 2021.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In this video, Professor Rodriguez Baptista defines what a brand is and what the role of a brand is.
- Participant:
- Presenter: Luis Rodriguez Baptista.
- Notes:
- Title from resource description page (viewed October 04, 2024).
- OCLC:
- 1467825296
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