1 option
P.O.E.M / IE University.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Marketing.
- Branding (Marketing).
- Advertising.
- Mass media.
- Genre:
- Instructional films.
- Physical Description:
- 1 online resource (5 minutes)
- Place of Publication:
- Spain : IE University Publishing, 2021.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In this video, Professor Moreno covers best practices in the use of paid media, owned media, and earned media channels.
- Participant:
- Presenter: Pedro Moreno de los Rios.
- Notes:
- Title from resource description page (viewed October 04, 2024).
- OCLC:
- 1467823133
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