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Pricing and value : interview with Professor Martin Boehm / IE University.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Strategic planning.
- Pricing.
- Business enterprises.
- Valuation.
- Genre:
- Instructional films.
- Interviews.
- Physical Description:
- 1 online resource (8 minutes)
- Place of Publication:
- Spain : IE University Publishing, 2020.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In this interview, Dean Martin Boehm and Professor Haslam discuss some of the considerations that companies need to take into account as they develop a pricing strategy, especially as companies move from the startup stage to the scaleup stage.
- Participant:
- Dean Martin Boehm and Professor Haslam.
- Notes:
- Title from resource description page (viewed October 04, 2024).
- OCLC:
- 1451751290
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