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Word of mouth and the power of influencer marketing / IE University.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Marketing.
- Internet personalities.
- Word-of-mouth advertising.
- Branding (Marketing).
- Genre:
- Instructional films.
- Physical Description:
- 1 online resource (7 minutes)
- Place of Publication:
- Spain : IE University Publishing, 2021.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In this video, Professor Moreno explains how influencer marketing works, discussing its main channels, the two main types of influencers, and best practice uses of influencer marketing through the entire customer journey.
- Participant:
- Presenter: Pedro Moreno de los Rios.
- Notes:
- Title from resource description page (viewed October 04, 2024).
- OCLC:
- 1451751258
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