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Why do products fail? / IE University.

Academic Video Online: Premium - United States Available online

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Format:
Video
Contributor:
Baptista, Luis Rodriguez, speaker.
IE Universidad, publisher.
Series:
Academic Video Online
Language:
English
Subjects (All):
Marketing.
Strategic planning.
Branding (Marketing).
Management.
Business failures.
Genre:
Instructional films.
Physical Description:
1 online resource (9 minutes)
Other Title:
Product : why do products fail?
Place of Publication:
Spain : IE University Publishing, 2021.
Language Note:
In English.
System Details:
video file
Summary:
In this video, Professor Rodriguez Baptista illustrates the most common reasons why products fail and outlines production and marketing strategies to help prevent failure.
Participant:
Presenter: Luis Rodriguez Baptista.
Notes:
Title from resource description page (viewed October 04, 2024).
OCLC:
1451751365

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