Bridging intention to impact : transform digital product development through evidence-based decision making / Connor Joyce.

Format:

Book

Author/Creator:

Joyce, Connor, author.

Language:

English

Subjects (All):

Application software--Development.

Application software.

User interfaces (Computer systems).

Technological innovations.

Physical Description:

1 online resource (341 pages) : illustrations

Edition:

[First edition].

Place of Publication:

[Place of publication not identified] : New Riders, [2025]

Summary:

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture. Joyce illustrates how this approach can empower companies to adapt to shifting user needs and technology by reframing their digital products as dynamic solutions designed to maximize behavior change, user outcomes, and, ultimately, business impacts, including decreasing churn, increasing customer lifetime value, and lowering customer acquisition costs. Join the growing movement of product leaders embracing the Impact Mindset and unlock your teams potential to make data-driven decisions that lead to impactful products that satisfy user needs and generate positive business outcomes.

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

9780138360450

OCLC:

1446223248