Business Writing with AI for Dummies.

Format:

Book

Author/Creator:

Lindsell-Roberts, Sheryl.

Series:

--For dummies.

For dummies

Language:

English

Subjects (All):

Business writing--Technological innovations.

Business writing.

Artificial intelligence.

Physical Description:

1 online resource (387 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2024.

Summary:

This essential guide helps business writers and other professionals learn the strengths and weaknesses of AI as a writing assistant. You'll discover how AI can help you by chopping through writer's block, drafting an outline, generating headlines and titles, producing meaningful text, maintaining consistency, proofreading and editing, and optimizing content for search engines. Employees in all industries spend enormous amounts of energy writing, editing, and proofreading documents of all kinds. Now, you can improve your efficiency and boost the quality of your work, thanks to AI writing tools like ChatGPT, Jaspar, Grammarly, and beyond. With clear instructions and simple tips, Business Writing with AI For Dummies guides you through the process of using AI for common business writing tasks.

Contents:

Intro

Title Page

Copyright Page

Table of Contents

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part 1 Harnessing the Potential of AI in Business Writing

Chapter 1 Recognizing the Need for Writer Intelligence (WI)

AI is Already Part of Your Everyday Life

Using AI to Assist WI

Enhancing Business Writing, Not Replacing Writers

Writing Fields that Will Thrive, Not Just Survive

Copywriting and advertising writers

Public relations writers

Journalists and reporters

Marketing writers

Freelance writers

Proposal writers

Technical writers

Medical writers

Legal writers

Academic and research writers

Web content writers

Panacea, Snake Oil, or Somewhere Between?

Quality of output

Plagiarism and copyright infringement

Doesn't evoke human emotions

Errors

Ethical considerations

Hallucinations

Chapter 2 Embracing AI as Your Business Writing Assistant

Introducing a Buffet of AI Lingo

Targeting the Right Audience

Cutting Through Writer's Block

Generating Content

Creating Visuals

Enhancing the Tone

Researching and Fact-Checking

Enhancing SEO

Creating Language Bridges

Preparing Abstracts and Executive Summaries

Extracting TOCs, Glossaries, and Indexes

Helping with Proofreading and Editing

Determining Readability

Collaborating in Real Time

Detecting Plagiarism

Chapter 3 Navigating the World of AI at Your Own Pace

Absorbing Wisdom from the Backseat

Dipping One Toe in the Chatbot Water

Discovering varied information at your fingertips

Embracing the bot revolution

Composing text

Finding chatbot faves

Playing with the Pros

Choosing an AI Writing Tool

Summarizing the Synergy between WI and AI

Considering Copyright Laws.

Part 2 The Write Stuff

Chapter 4 Discovering All You Can About Your Reader

Using AI as Your Assistant to Understanding the Audience

Kick-Starting Your Writing Success

Bridging Generational Differences

Looking at a Case Study

Scenario

Problem

Fix

Result

Chapter 5 Taking Your Reader on a Storied Journey

Using AI as Your Assistant to Craft Compelling Stories

Understanding the Power of the Narrative

Generating Precise Prompts

Creating Tales of Success and Transformation

Realizing that everyone has a story

Starting with paper and pencil (or pen)

Forming connections and creating a list

Making Readers Part of the Journey

Including the Four Pillars of Storytelling

Creating the Story Arc

Sharing Stories in the First Person, Present Tense

Embellishing Stories

Infusing Your Docs with a Dash of Personality

Chapter 6 Demystifying Writer's Block and Writing a Draft

Using AI as Your Assistant to Chop Through Writer's Block and Write a Draft

Venturing Beyond Chatbots

Karate Chopping Through Writer's Block without AI

Freewriting

Brainstorming and mind mapping

Outlining

Unleashing the Power of WI

Jumping in and Writing the Draft

Get ready, get set . . .

Don't get it right - get it written

Sequencing for Maximum Impact

Polishing the Draft

Chapter 7 Designing Visuals to Enhance the Reader's Experience

Using AI as Your Assistant for Dynamic Visuals

Peeking Into the World of Infographics

Adding Tables and Charts

Table that thought

Chart your course

Coloring Your Way to Clarity

Digging into Visuals Beyond Graphics

Including white space

Limiting paragraph and sentence length

Preparing strong headlines that tell a story

Putting it on the list

Using bulleted lists

Using numbered lists.

Using parallel structure

Punctuating a list

Avoiding laundry lists

Chapter 8 Honing the Tone

Using AI as Your Assistant for the Proper Tone

Tone: The Secret to Captivating Your Audience

Being conversational, formal, or persuasive

Keeping it short

Keeping it simple

Avoiding expressions on steroids

Choosing Positive Words

Being Active or Passive

Using the active voice

Using the passive voice

Remembering It's Not All About You

Being Consistent and Clear

Using Gender-Neutral Pronouns

Using Industry-Related Jargon Appropriately

Thinking Seriously about Being Funny

Chapter 9 Polishing the Prose

Using AI as Your Assistant for Proofreading and Editing

Not Getting Lost in Translation

Editing for Content

Proofreading for Accuracy and Consistency

Turning Your Brain Off when Turning Your Computer On

Making a List and Checking It Twice

Determining the Readability of Your Documents

Understanding the importance of readability

Using AI readability tools

Part 3 Writing Click-Worthy E-Content

Chapter 10 Turning Emails from Blah to Brilliant

Using AI as Your Assistant for Writing Emails

Navigating Email Boundaries

Knowing when email is appropriate

Knowing when email isn't appropriate

Timing is everything

Crafting Seductive Subject Lines

Including key information at a glance

Delivering the message in the subject line

Changing the subject line when replying

Using Cc and Bcc Appropriately

Cc:

Bcc:

Creating Visual Appeal

Including informative headlines

Including graphics

Using other visual cues

Starting and Ending your Message Professionally

Including a salutation and closing

Creating a signature block

Replying to Messages

Eliminating Spam

Applying the Art of Email Finesse.

Chapter 11 Unlocking the Power of E-Marketing

Using AI as Your Assistant for Email Campaigns

Leveraging the Benefits of E-Marketing

Delving into the Different Types of E-Marketing

Learning the Lingo

Strategizing a Successful Campaign

Knowing what's hot

Timing it right

Getting the Writing Right

Creating an incentive-focused subject line

Avoiding being dumped into spam

Keeping the CTA above the fold

Using Digital Marketing

Text marketing (SMS marketing)

Web marketing

Social media marketing

Chapter 12 Enhancing Web Content

Being Web Word Wise (WWW)

Using AI as Your Assistant for Writing Web Content

Fashioning a Homepage

Keep it engaging and interactive

Visuals can be more persuasive than words

Putting your best face forward

Highlighting a knockout project

Knowing the Anatomy of a Landing Page

Optimizing for SEO

Using keywords and phrases

Using alt tags

Understanding pay-per-click (PPC)

Going organic (non-paid results)

Standing Above Your Competitors

Crafting compelling and informational headlines

Not overwhelming visitors with design or graphics

Playing to the senses

Being Sensitive to International Visitors

Writing for Comprehension

Keeping 'em Coming Back for More

Part 4 Crafting Noteworthy Professional Documents

Chapter 13 Writing Instructions and Procedures: Step by Step

Using AI as Your Assistant in Writing Instructions Procedures

Working Collaboratively

Transforming Documents from Sidekicks to Superstars

Inspiring Action with a Quick Tip Sheet

Identifying Questions Readers May Need Answered

Understanding How People Process Information

Knowing how the documentation will be used.

Sequencing for impact

Moving On to the Instructional Stuff

Identifying style and formatting

Determining level of details needed

Describing the size of an object accurately

Writing equations

Using the step-action table

Highlighting Dangers

Testing, Testing

Determining FAQs

Preparing an Instructional Video

Chapter 14 Articles: From Headline to Byline

Using AI as Your Assistant for Writing Articles

Writing Academic or Non-Academic Articles

Unraveling Hypothetical Threads

Delving Into the Perks of Writing an Article

The value of a byline

Where your article may appear

Reading the Masthead

Following the Publisher's Guidelines

Composing a Meaningful and Compelling Title

Composing a Persuasive Query Letter

Understanding the Blogosphere

Chapter 15 Reports: "Elementary, My Dear Writer"

Using AI as Your Assistant for Writing Reports

Positioning for Maximum Impact

Delivering positive or neutral news

Articulating negative news

Bad-news sandwich

Direct approach

Considering how the report will be routed

Sequencing Formal Reports from Top to Bottom

Transmittal Letter

Part 1: Front Matter

Part 2: Body

Part 3: Back Matter

Writing Informal Reports

Chapter 16 Being Concise: Abstracts and Executive Summaries

Using AI as Your Assistant in Writing Abstracts and Executive Summaries

Writing an Abstract

Unlocking the influence of abstracts

Knowing what to include

Looking at different types of abstract

Informative abstracts

Descriptive abstracts

Critical abstracts

Highlight abstracts

Writing an Executive Summary

Recognizing the bare necessities of executive summaries

Understanding what executives want and need to know.

Writing the executive summary after you finish the longer document.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781394261741

1394261748

9781394261758

1394261756

OCLC:

1449569898