1 option
Guiando al Cliente en cada etapa del Embudo.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Sales presentations.
- Consumer behavior.
- Physical Description:
- 1 online resource (4 minutes)
- Place of Publication:
- [Place of publication not identified] : IE University Publishing, 2019.
- Language Note:
- In Spanish.
- System Details:
- video file
- Summary:
- En este vídeo, el profesor Antonio González habla acerca de las tres etapas del Embudo Comercial (TOFU, MOFU y BOFU) enfocándose en la última, Bottom of The Funnel, para incentivar la decisión del cliente a favor del vendedor. El vídeo también explica los cuatro tipos de personalidad que se pueden presentar en un cliente, afectando el proceso de venta.
- Notes:
- Title from resource description page (viewed July 15, 2024).
- Part of the metadata in this record was created by AI.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.