Managing Brand Transgressions : 8 Principles to Transform Your Brand.

Format:

Book

Author/Creator:

Jain, Shailendra Pratap.

Contributor:

Jain, Shalini Sarin.

Language:

English

Subjects (All):

Branding (Marketing).

Brand name products.

Physical Description:

1 online resource (172 pages)

Edition:

1st ed.

Place of Publication:

Boston, MA : Walter de Gruyter GmbH, 2024.

Summary:

Managing Brand: 8 Principles to Transform Your Brand explores the critical role of trust in brand management. Authored by Shailendra Pratap Jain and Shalini Sarin Jain, the book provides a comprehensive guide to navigating brand crises through eight strategic principles. It includes real-world case studies from iconic brands like Cadbury, Boeing, and Starbucks, illustrating how these principles can be applied to recover from transgressions and strengthen brand equity. Intended for business students, managers, and CEOs, this book underscores the importance of proactive brand management and offers actionable insights for maintaining brand integrity in challenging situations. Generated by AI.

Contents:

Intro

Foreword

Contents

Introduction

Chapter 1 The First Principle: Do The Right Thing

Chapter 2 The Second Principle: Take Accountability

Chapter 3 The Third Principle: Act With Lightning Speed

Chapter 4 The Fourth Principle: Communicate Transparently

Chapter 5 The Fifth Principle-Choose Principle Over Profit

Chapter 6 Sixth Principle: Treat Each Life With Dignity

Chapter 7 Seventh Principle: Leadership Sets The Tone

Chapter 8 Eighth Principle: Build Brand Authenticity

Conclusion

Bibliography

List of Abbreviations

Index

About the Authors.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781501517334

1501517333

OCLC:

1446220223