CBD Market Decline / Kelsey Lawrence.

Format:

Book

Author/Creator:

Lawrence, Kelsey, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Consumer behavior.

Physical Description:

1 online resource

Other Title:

Cannabidiol market decline

Place of Publication:

[Place of publication not identified] : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

The once-thriving market for CBD products (derived from a non-psychoactive component of cannabis or hemp) is seeing a sharp decline across the United States. The growing movement to legalize recreational cannabis held promise for the CBD market, and entrepreneurs jumped to launch businesses or product lines to meet expected demand, but regulatory challenges have led to a downturn in the CBD industry. This case explores the ebb and flow of the CBD market and asks students to discuss how entrepreneurs can strategize to overcome the recent decline.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6544-1

9781071965443

OCLC:

1433284296