Re-strategizing in a crisis : the space of quick commerce in Swiggy's business / Uttam Chakraborty, Santosh Kumar Biswal.

Format:

Book

Author/Creator:

Chakraborty, Uttam, active 2024, author.

Biswal, Santosh Kumar, 1979- author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Crisis management--Case studies.

Crisis management.

COVID-19 Pandemic, 2020-2023--Influence--Case studies.

COVID-19 Pandemic, 2020-2023.

Food delivery services--India--Case studies.

Food delivery services.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

This case examines Swiggy's steps to ensure business transactions during the COVID-19 pandemic. Swiggy, a food delivery platform in India, suffered as a result of the COVID-19 outbreak in India due to restaurant closures and customers' reluctance to place food orders for fear of the food contaminating them with the virus. Swiggy took various protective measures against COVID-19 by revisiting its order journey to maximize food safety at each step of the order delivery procedure, supporting delivery and restaurant partners, and expanding into online groceries and delivery. Despite a surge in food orders that assisted Swiggy in returning to its pre-COVID order capacities, the food aggregator still had to contend with growing competition, a shift in consumer behavior that reduced the demand for online food delivery, regaining its customers' trust, bringing back more restaurants, and recovering lost revenues. In addition, Swiggy's losses doubled to USD 43 billion in FY22 from USD 20 billion in FY21. Instamart, Swiggy's quick commerce delivery service, has come to the rescue.

Notes:

Description based on XML content.

ISBN:

1-0719-3509-7

9781071935095

OCLC:

1417357483