Netflix : resolving growth challenges through product and market diversification / Arpita Agnihotri, Saurabh Bhattacharya.

Format:

Book

Author/Creator:

Agnihotri, Arpita, author.

Bhattacharya, Saurabh, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

International business enterprises--Management--Case studies.

International business enterprises.

Strategic planning--Case studies.

Strategic planning.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

This case explains how California-based Netflix Inc. (Netflix) experienced growth challenges. Led by Co-CEO Reed Hastings, Netflix reported a loss of 200,000 subscribers globally in the first quarter of 2022. Analysts also forecasted Netflix to lose up to two million subscribers in the second quarter of 2022. Netflix, though the largest streamer globally, experienced several challenges. While consumers unsubscribed from Netflix due to rising subscription fees, competitors offered the same or even better-quality content for lower prices. In international markets like India, Netflix's performance failed to meet Hastings's expectations. Analysts believe that in countries like India, Netflix catered to a very niche segment of society. Further, Hastings intended to diversify into the video gaming industry. However, industry experts believed that failure by large companies like Disney in the video gaming industry suggested that Netflix's chances of success were bleak. What tactics could Netflix have pursued to improve their competitive strategy? How could Hastings have resolved internationalization challenges in India? Should he have diversified into gaming? The case encourages students to explore growth strategies that a firm can take. It also allows students to examine the diversification strategy of a firm.

Notes:

Description based on XML content.

ISBN:

1-0719-2058-8

9781071920589

OCLC:

1417356818