CATL : relying on strategic corporate social responsibility to build a sustainable industry chain / Jing Qian, Rong Wu, Fu Yang, Qu Yi, Songyu Yu, Wenzhuo Niu, Wei Zhang.

Format:

Book

Author/Creator:

Qian, Jing, active 2024, author.

Wu, Rong, author.

Yang, Fu, author.

Yi, Qu, author.

Yu, Songyu, author.

Niu, Wenzhuo, author.

Zhang, Wei, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Social responsibility of business--Case studies.

Social responsibility of business.

Battery industry--Case studies.

Battery industry.

Physical Description:

1 online resource : illustrations.

Other Title:

Contemporary Amperex Technology Co. Limited

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

CATL (Contemporary Amperex Technology Co. Limited), founded in 2011, works to solve social problems closely related to its core business of new-energy vehicle battery systems. CATL emphasizes technological innovation and develops its own technological advantage by joining forces with renowned universities, research institutes, and some of its suppliers to conduct joint research and share the results. It also entered the core supply chain through strategic alliances with downstream vehicle companies. CATL faces doubts among its strategic allies as well as increasing competition in the new-energy industry. To address these issues, CATL aims to further improve its green innovation capability, continue to fulfill its strategic corporate social responsibility, and build a sustainable industry chain. This case focuses on CATL's development path, from a forerunner to the leader in the power battery industry, and analyzes its management practice of internalizing its corporate social responsibility through green strategy and strategic alliance.

Notes:

Description based on XML content.

ISBN:

1-0719-2796-5

9781071927960

OCLC:

1417358715