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Alibaba : using AI for creativity in customer experiences / Renata Thiébaut.
- Format:
- Book
- Author/Creator:
- Thiébaut, Renata, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Electronic commerce--Management--Case studies.
- Electronic commerce.
- Artificial intelligence--Case studies.
- Artificial intelligence.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2024.
- Summary:
- The application of artificial intelligence in e-commerce has revolutionized the retail industry, giving consumers more interactive and personalized experiences.This business case introduces recent developments in the e-commerce industry to understand how Alibaba's managerial style and department structuring have contributed to optimizing business strategies that drive innovation.By examining Alibaba's "employee-centric" approach, students can learn how to leverage the power of AI to not only enhance the customer experience but also foster employee creativity to drive business growth.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-2693-4
- 9781071926932
- OCLC:
- 1417357559
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