Bonding over a pint online : Be Easy Brewing / Caroline Tan.

Format:

Book

Author/Creator:

Tan, Caroline, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Online social networks in business--Case studies.

Online social networks in business.

Small business--Growth--Case studies.

Small business.

Microbreweries--Marketing--Case studies.

Microbreweries.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

This case study introduces students to Be Easy Brewing, a local brewery founded by a former member of the U.S. Air Force in Aomori, Japan, in 2016. Since its inception, Be Easy Brewing not only has thrived within Aomori Prefecture but also has achieved widespread success across Japan. This case study delves into the concept of leveraging an online community as an engagement strategy for Be Easy Brewing. The brewery has consistently delivered high-quality, fresh brews crafted from locally sourced ingredients, driving its expansion alongside its outstanding reputation and glowing local reviews. With a single entrepreneur at the helm, Be Easy Brewing faces resource constraints in terms of time and personnel for marketing communications. However, Be Easy Brewing has a presence on various digital platforms that provides it with the option of creating an online community to enhance consumer engagement. This case examines the concept of an online community within the context of the craft beer industry using Be Easy Brewing as a focal point. It challenges students to devise a robust online community strategy that ensures sustained engagement and growth for the company.

Notes:

Description based on XML content.

ISBN:

1-0719-4033-3

9781071940334

OCLC:

1417358891