1 option
The e-book wars / Ernest Baskin.
- Format:
- Book
- Author/Creator:
- Baskin, Ernest, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Electronic books--Marketing--Case studies.
- Electronic books.
- Stakeholder management--Case studies.
- Stakeholder management.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : National Public Radio Planet Money, 2024.
- Summary:
- This case is focused around a National Public Radio Planet Money podcast in which the journalists take a deep dive into the war between authors, the publishing industry, and libraries over e-books. Through listening to this podcast, students are given an example of stakeholder theory in everyday life and the values/wants/needs of each stakeholder manifest themselves into the decisions that they make. This case can be discussed from multiple perspectives including management, marketing, and legal studies.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4253-0
- 9781071942536
- OCLC:
- 1417358356
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