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Takata airbags : a case overview in corporate social media apologies / Danica Schieber.
- Format:
- Book
- Author/Creator:
- Schieber, Danica, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Takata Corporation--Management--Case studies.
- Takata Corporation.
- Apologizing--Case studies.
- Apologizing.
- Crisis management--Case studies.
- Crisis management.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Society for Case Research, 2024.
- Summary:
- This critical incident helps students develop skills in composing bad news messages, specifically corporate public apologies during a crisis. It analyzes the lack of the Takata company's public apology during the 2015 airbag recall. Students will analyze a crisis communication situation and practice writing a public apology via social media for Takata.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4611-0
- 9781071946114
- OCLC:
- 1417358165
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