FuelCell energy : is China the right market? / Karen Koza, Denise Oas, Eric Nelson.

Format:

Book

Author/Creator:

Koza, Karen, active 2020, author.

Oas, Denise, author.

Nelson, Eric, active 2020, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Energy industries--Management--Case studies.

Energy industries.

Host countries (Business)--China--Case studies.

Host countries (Business).

International business enterprises--Case studies.

International business enterprises.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Society for Case Research, 2020.

Summary:

This case involves a study of a potential market entry into China. FuelCell Energy (FCE) manufactures stationary fuel cells, or DFCs (Direct FuelCell®), used to generate electricity in buildings or at power generation parks/facilities. The protagonist, Tom Keith, is the Vice President of International Sales for FCE. He has just returned from a strategic planning meeting focusing on the Chinese energy market. At the meeting, Tom was asked to determine whether or not the Chinese energy market was a good strategic fit for FCE and, if so, whether now was a good time for FCE to enter that market. As a case to determine timing and strategic fit of a new market entrant, the discussion addresses the various issues that Tom must consider in order to make such a determination.

Notes:

Description based on XML content.

ISBN:

1-0719-4478-9

9781071944783

OCLC:

1417358782