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Chuck E Cheese : will the rockstar mouse survive COVID-19? / Virginie Khare, Karen Popovich.
- Format:
- Book
- Author/Creator:
- Khare, Virginie Pioche, author.
- Popovich, Karen, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- COVID-19 Pandemic, 2020-2023--Influence--Case studies.
- COVID-19 Pandemic, 2020-2023.
- Chain restaurants--Management--Case studies.
- Chain restaurants.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Society for Case Research, 2021.
- Summary:
- The case took place at the beginning of the COVID-19 pandemic, as the CEO of Chuck E. Cheese prepared for a virtual meeting with his executive team to discuss alternatives to improve the company's bottom line. The entertainment center giant had just lost 94% of revenues from a year prior and switched to a takeout and delivery model because of the pandemic. Among the alternatives to consider were marketing moves to increase revenue. The restructuring committee also needed to evaluate the possibility of filing for bankruptcy.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4508-4
- 9781071945087
- OCLC:
- 1417357454
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