Elon Musk and Twitter : a saga of tweets / Arti Chandani, Smita Pande, Raksha Dubey, Victor Bhattacharya.

Format:

Book

Author/Creator:

Chandani, Arti, author.

Pande, Smita, author.

Dubey, Raksha, author.

Bhattacharya, Victor, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Twitter (Firm)--Management--Case studies.

Twitter (Firm).

Organizational change--Case studies.

Organizational change.

Employees--Dismissal of--Case studies.

Employees.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

Twitter is one of the most popular social media platforms globally. It has been in the news due to its takeover by Elon Musk, whose purchase of Twitter became official on October 27, 2022, following a roller-coaster series of events. Musk paid USD 44 billion for Twitter, which was delisted from the New York Stock Exchange on November 8, 2022. Musk is an entrepreneur known for his unconventional and revolutionary business acumen. After obtaining Twitter, he announced a large-scale layoff of Twitter personnel, citing cost cutting and achieving business efficiency as the reasons. This led to unrest among employees, who were given pink slips without a notice period, and also for top executives at Twitter. All these actions have invited debate and some companies paused their advertisement campaigns on the platform. Will these decisions, such as the major layoff at Twitter, propel the company to new heights of success or augur a difficult period ahead? Students will be asked to analyze the importance of leadership style during Musk's takeover of Twitter. Students will also be asked to critique how successful leaders manage organizational change.

Notes:

Description based on XML content.

ISBN:

1-0719-2701-9

9781071927014

OCLC:

1417356888