1 option
Economics of the influencer industry, and its pitfalls / Ernest Baskin.
- Format:
- Book
- Author/Creator:
- Baskin, Ernest, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Economics--Case studies.
- Economics.
- Marketing--Case studies.
- Marketing.
- Internet personalities--Case studies.
- Internet personalities.
- Social media--Marketing--Case studies.
- Social media.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : National Public Radio Planet Money, 2024.
- Summary:
- This case is focused around a National Public Radio Planet Money podcast in which the journalists look into the economics of the influencer industry. This case focuses on the positives and negatives of being in the influencer industry as well as the way in which the influencer industry operates. This case can be discussed from multiple perspectives including social media marketing as well as marketing more generally.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4187-9
- 9781071941874
- OCLC:
- 1417358689
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