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Moderna, Inc : protecting against corporate espionage / Joe Gray, Katie Turner, Kevin Mather.
- Format:
- Book
- Author/Creator:
- Gray, Joe, author.
- Turner, Katie, author.
- Mather, Kevin, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Communication in organizations--Case studies.
- Communication in organizations.
- Strategic planning--Case studies.
- Strategic planning.
- Decision making--Case studies.
- Decision making.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2022.
- Summary:
- We live in a world where large corporations operate in a matrix of highly competitive markets. Companies in the private biotechnology and pharmaceutical industry have resorted to corporate espionage to gain a competitive advantage. Moderna, Inc., the creator of a highly successful COVID-19 vaccine, has accused competitors, including BioNTech and Pfizer of data attacks conducted as a form of corporate espionage. Executives at Moderna are now faced with maintaining a balance between protecting public health and safeguarding its own research.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-3170-9
- 9781071931707
- OCLC:
- 1417357586
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