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Facebook and Cambridge Analytica : an unholy alliance / Mitchell Matara, Guillermo D. Rose, Peter Conklin.
- Format:
- Book
- Author/Creator:
- Matara, Mitchell, author.
- Rose, Guillermo D., author.
- Conklin, Peter, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business ethics--Case studies.
- Business ethics.
- Strategic planning--Case studies.
- Strategic planning.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2022.
- Summary:
- The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a political consulting company based in the United Kingdom. Documents provided by a former employee of the consulting firm showed that Cambridge Analytica used the private data to create psychographic profiles of American voters and deliver pro-Donald Trump promotional materials to them online. Not only are Facebook users outraged, but regulators in both the US and UK are exploring options to restrain the social network.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-3142-3
- 9781071931424
- OCLC:
- 1417356788
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