Overcoming challenges in the hvac market following carrier's acquisition of the toshiba carrier corporation / Samer Elhajjar.

Format:

Book

Author/Creator:

Elhajjar, Samer, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Consolidation and merger of corporations--Case studies.

Consolidation and merger of corporations.

Heating and ventilation industry--Case studies.

Heating and ventilation industry.

Physical Description:

1 online resource.

Other Title:

Overcoming challenges in the heating, ventilation, and air conditioning market following Carrier's acquisation of the Toshiba Carrier Corporation

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

In 2022, Carrier acquired all of Toshiba's shares in Toshiba Carrier Corporation (TCC), with the aim of bolstering its position in the heating, ventilation, and air conditioning (HVAC) market. Despite its proactive approach to business expansion, Carrier continues to encounter challenges with managerial decision-making styles, online sales approaches, and marketing communication in this highly competitive industry. Ultimately, the company strove to expand its market share, solidifying its position in the HVAC industry, and deliver innovative and reliable solutions to meet the evolving needs of its customers.

Notes:

Description based on XML content.

ISBN:

1-0719-3190-3

9781071931905

OCLC:

1417357210