Business is business / Brandon Miller.

Format:

Book

Author/Creator:

Miller, Brandon, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Marketing--Case studies.

Marketing.

Television advertising--Case studies.

Television advertising.

Public relations--Case studies.

Public relations.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

Mixing your professional career and personal life can get messy. If Whit did not know that, he certainly knows now. Serving as the director of marketing and communications for a small nonprofit, he regularly works with local news outlets and has befriended many members of the press. None of those friendships are closer than the one Whit shares with Rick. The two not only attended college together but they worked together briefly afterward. With Whit now working with a nonprofit, Rick, who is the news director at one of the local TV stations, has been happy to provide consistent coverage and air time to promote Whit's effort at the nonprofit. However, with Rick's station being second in the market, Whit chose to partner with the top station for a major campaign he is working on. As Whit quickly learns, Rick is infuriated with this decision and also very vocal about it. With the event looming and planning and preparation still on deck, Whit must now face his friend's frustration and address any future ramifications it may have personally and professionally. Students will be asked to analyze the challenges and difficulties of separating their professional responsibilities and aspirations from their personal friendships and relationships.

Notes:

Description based on XML content.

ISBN:

1-0719-3508-9

9781071935088

OCLC:

1417356777