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Survey structure best practices / Ernest Baskin.
- Format:
- Book
- Author/Creator:
- Baskin, Ernest, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Market surveys--Moral and ethical aspects--Case studies.
- Market surveys.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2024.
- Summary:
- This case highlights best practices in structuring quantitative surveys. Particular attention is paid to question ordering, avoiding bias, and screening respondents. The end goal is that a survey should measure some truth about the world. By empowering readers to follow best practices in survey design, this case will facilitate the pursuit of truth in market research. Students will be asked to create their own survey following the basic principles of survey structure and recognize potential mistakes in other surveys as well as to make suggestions for how to improve them, thus improving their skills as market researchers as well as critical information consumers.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4179-8
- 9781071941799
- OCLC:
- 1417356425
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