Circles. B, Launch and pivot / Valerie Mendonca, Amit Karna, and Saral Mukherjee.

Format:

Book

Author/Creator:

Mendonca, Valerie, author.

Karna, Amit, author.

Mukherjee, Saral, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Multi-sided platform businesses--Case studies.

Multi-sided platform businesses.

Entrepreneurship--Case studies.

Entrepreneurship.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Indian Institute of Management, Ahmedabad, 2024.

Summary:

This case describes the entrepreneurial journey of two college friends-Anchal Taatya and Abhiram Nukalapati. While studying together at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and make transactions. The Case A outlines their journey until the launch, where they face the dilemma of building a Business-to-Business (B2B) product or a Business-to-Customer (B2C) product. The Case B outlines their struggles in building a B2C version and eventual shutdown of the venture. The key objective of discussing this case is to understand the business formation stages of a college start-up, and how they arrived at opportunity identification. The case is aimed at enabling classroom discussions on the role of trust in platform businesses and how regulations-or lack thereof-can shape the destiny of new ventures.

Notes:

Description based on XML content.

ISBN:

1-0719-4208-5

9781071942086

OCLC:

1417357458