How should McGraw-Hill respond to innovative competitors that threaten its market dominance in the digital age? / Jonathan Sales, Danielle Magaldi.

Format:

Book

Author/Creator:

Sales, Jonathan, author.

Magaldi, Danielle, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

McGraw-Hill Companies--Management--Case studies.

McGraw-Hill Companies.

Selling--College textbooks--Case studies.

Selling.

Competition--Case studies.

Competition.

Publishers and publishing--Management--Case studies.

Publishers and publishing.

Physical Description:

1 online resource.

Place of Publication:

London : Society for Case Research, 2020.

Summary:

The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change. This issue is considered through the lens of the higher education textbook publishing industry, in particular McGraw-Hill. Dominant incumbent textbook publishers rely on a cross-subsidized business model in which the textbooks are designed to assist educators, while this service to educators is monetized by selling the assigned textbooks and ancillary products to students. New entrants and upcoming publishers are deploying strategies based upon cost leadership positions and freemium business models that have the potential to disrupt the industry.

Notes:

Description based on XML content.

ISBN:

1-0719-4499-1

9781071944998

OCLC:

1417357761