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Barnes & Noble's next chapter / Kelsey Lawrence.
- Format:
- Book
- Author/Creator:
- Lawrence, Kelsey, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Barnes & Noble--Case studies.
- Barnes & Noble.
- Business planning--Case studies.
- Business planning.
- Strategic planning--Case studies.
- Strategic planning.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2024.
- Summary:
- In a bold move, Barnes & Noble, led by CEO James Daunt, is overhauling its stores with unconventional designs, rejecting typical retail aesthetics. This disruptive strategy, inspired by Daunt's indie bookseller ethos, accentuates the role of local autonomy and experimentation in reshaping the customer experience, challenging conventional retail wisdom. This case asks students to discuss the strategic changes in the context of the company's surprising survival in an Amazon-dominated market.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4851-2
- 9781071948514
- OCLC:
- 1417356768
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