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EV Electra : a new player in the electric vehicle market with a social purpose / Samer Elhajjar, Laurent Yacoub.
- Format:
- Book
- Author/Creator:
- Elhajjar, Samer I., author.
- Yacoub, Laurent, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Sustainable transportation--Case studies.
- Sustainable transportation.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2024.
- Summary:
- EV Electra is an upcoming electric vehicle (EV) start-up in the Middle East set to launch in 2024. The company is aligned with the growing demand for sustainable transportation but is facing significant obstacles in brand recognition and competition with established players in the automotive industry, which is dominated by big brands in countries like the United States and China. A consulting team has been tasked with addressing these challenges, ultimately providing suggestions to help EV Electra overcome these hurdles.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-2859-7
- 9781071928592
- OCLC:
- 1417356744
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