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Just like that : the peaks and valleys of Peloton / Stephanie Smith.
- Format:
- Book
- Author/Creator:
- Smith, Stephanie, active 2023, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Peloton--Management--Case studies.
- Peloton.
- Product management--Case studies.
- Product management.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- The revival of Sex and the City, titled And Just Like That..., pushed Peloton into major headlines once again. This came after some of the brand's biggest sales and major setbacks throughout the global pandemic. This case highlights Peloton's various public relations and business issues since 2019 through to today as the company dealt with other turmoil such as the accession of a new CEO and the firing of 20% of its staff. Students will be asked to identify and evaluate how brand reputation is created, maintained, and influenced by external communication sources, which have major implications for the success or failure of a brand.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5296-1744-8
- 9781529617443
- OCLC:
- 1417358433
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