Match and mismatch : the Wahaha - danone dispute / Barbara Krug and Stephan Rothlin.

Format:

Book

Author/Creator:

Krug, Barbara, 1950- author.

Rothlin, Stephan, 1959- author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Trademarks--China--Case studies.

Trademarks.

Beverage industry--China--Case studies.

Beverage industry.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Rotterdam School of Management, Erasmus University, 2024.

Summary:

This teaching case examines the legal dispute between China's leading beverage company, Wahaha Group, and the French beverage giant, Groupe Danone. Danone and Wahaha formed a strategic JV partnership in 1996. Over the next decade, both companies profited from the JV. Wahaha joined the global top 5 beverage companies and Danone gained a strong foothold in China. Despite all their success, however, Danone and Wahaha were trapped in a complex and thorny relationship. A series of legal battles accompanied by high-profile media wars broke out in 2007. The initial trademark transfer dispute escalated into fights about foreign monopoly, local protectionism and national economic security, which led the presidents of both countries to ask each party to find an amicable solution.

Notes:

Description based on XML content.

ISBN:

1-0719-3780-4

9781071937808

OCLC:

1417357096