Boston Telecare : disruption and strategy in the home healthcare industry / Jacqueline Jamsheed, Walfried M. Lassar, Joseph T. Patton.

Format:

Book

Author/Creator:

Jamsheed, Jacqueline, author.

Lassar, Walfried M., author.

Patton, Joseph T., author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Industrial marketing--United States--Case studies.

Industrial marketing.

Medical telematics--Marketing--United States--Case studies.

Medical telematics.

Medical care--Marketing--United States--Case studies.

Medical care.

COVID-19 Pandemic, 2020-2023--United States--Case studies.

COVID-19 Pandemic, 2020-2023.

Strategic planning--Case studies.

Strategic planning.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Institute of Management Accountants, 2024.

Summary:

Boston Telecare Chief Executive Officer (CEO) Camila Garzon must determine the best go-to market strategy for ForeverMind™, her company's remote telehealth product. The company must decide if it will pursue a business-to-consumer (B2C) or business-to-business (B2B) marketplace rollout using profitability analysis, strategic management, and marketing considerations. The business environment is being disrupted with the emergence of telehealth and an increased market acceptance of remote care. The COVID-19 pandemic quickened the pace of change in the healthcare market and led to an essential worker exodus from the field, exacerbating existing staffing shortages resulting from a growing senior population requiring care. This confluence of events could prove to be a sales bonanza for Boston Telecare. Time is of the essence, and the company needs to give investors a clear direction for the rollout in the United States.

Notes:

Description based on XML content.

ISBN:

1-0719-4578-5

9781071945780

OCLC:

1417356799