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FTX celebrity endorsements : oversight or negligence? / Jaydeep Mukherjee.
- Format:
- Book
- Author/Creator:
- Mukherjee, Jaydeep, (Economist), author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Advertising--Case studies.
- Advertising.
- Communication in marketing--Case studies.
- Communication in marketing.
- Marketing--Professional ethics--Case studies.
- Marketing.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2024.
- Summary:
- In August 2022, a cease-and-desist order was issued to FTX, a cryptocurrency exchange. The company subsequently filed for bankruptcy. In April 2023, Adam Moskowitz, a United States-based lawyer, filed a class action lawsuit under Florida law against three prominent celebrities, Shaquille O'Neal, Tom Brady, and Larry David, and against over a dozen promoters of FTX as well as the companies Voyager Digital Limited and Binance Holding Limited. This case also highlights Taylor Swift, another high-profile celebrity, who had pointedly asked if FTX was selling "unregistered securities" and avoided striking a deal with them. The case provides a good backdrop for discussing the potential due diligence and even damage control measures that all investors, not just celebrities, should undertake.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-3193-8
- 9781071931936
- OCLC:
- 1417358109
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