Online marketplaces for local fresh food : an E-commerce solution for proximity / Luis Matosas-López.

Format:

Book

Author/Creator:

Matosas-López, Luis, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Electronic commerce--Case studies.

Electronic commerce.

Selling--Food--Case studies.

Selling.

Marketplaces--Case studies.

Marketplaces.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

Online marketplaces have become a helpful alternative for small enterprises that do not have the resources or knowledge to create their own online store. This case asks readers to consider a fresh-food retailer's perspective on joining an online marketplace. Under what conditions would this make sense? The versatility of these platforms and their use possibilities have attracted the attention of small enterprises dedicated to the commercialization of products of all kinds, including food products. This case describes a fictional online marketplace that aims to help a group of local vendors, dedicated to the retail of perishable foods, to boost their sales through the internet.

Notes:

Description based on XML content.

ISBN:

1-0719-2565-2

9781071925652

OCLC:

1417357661