No chicken at KFC : a logistics debacle? / Joyce Young, Kuntal Bhattacharyya.

Format:

Book

Author/Creator:

Young, Joyce A., author.

Bhattacharyya, Kuntal, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Kentucky Fried Chicken (Firm)--Management--Case studies.

Kentucky Fried Chicken (Firm).

Business logistics--Case studies.

Business logistics.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2020.

Summary:

This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK. When she learned of missed chicken deliveries to several restaurant locations, it surfaced as a delay from a traffic backup involving two accidents. On that same morning, DHL launched its new delivery service, becoming KFC's sole logistics provider for UK and Ireland. The accidents had masked what was about to come. DHL had failed to deliver chicken as promised. Approximately 800 KFC locations closed their doors having run out of chicken. For Farren, the crisis could cripple the chain and damage the relationship with its franchisees. While KFC looked to DHL to fix the supply problem, Farren was primarily concerned about the franchisees. Students are asked to recommend actions Farren can take to mitigate the ongoing damage to the franchisees and assist them in welcoming customers back to stores when reopened.

Notes:

Description based on XML content.

ISBN:

1-0719-4528-9

9781071945285

OCLC:

1417358386