Grameen uniqlo : learning from the closure of a social business in Bangladesh / Najmul Hasan, Marzia Zaman.

Format:

Book

Author/Creator:

Hasan, Najmul, author.

Zaman, Marzia, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Social responsibility of business--Bangladesh--Case studies.

Social responsibility of business.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

Intending to address social issues like poverty, health, and education, Japanese company Fast Retailing Co., Ltd., in partnership with the Grameen Bank, started a social business under the brand Grameen UNIQLO in 2011 in Bangladesh. Social business is typically carried out by social enterprises that dedicate their entire existence to social goals and are funded by equity that does not receive dividends. Grameen UNIQLO retained its initial social business mission but seemed to shift its focus to profitability. The business strove to contribute to an improvement in both quality of life and national GDP by operating in the retail sector and becoming an important contributor to overall societal progress in Bangladesh. The primary objective of this case study is to learn from the closure of this social business. Factors that might lead to the end of such a sustainable social business in Bangladesh are explored, including an unclear social business mission, a lack of scalability, a lack of consumer adaptability towards the social business, and insufficient innovation by the social business. Although this social business was not sustainable, it is important to understand its challenges to help future social businesses succeed in Bangladesh.

Notes:

Description based on XML content.

ISBN:

1-0719-4215-8

9781071942154

OCLC:

1417357573