Marketing and tourism planning strategies for island destinations : the case of Dunk Island, Australia / Dimin Wang, Jovanie Tuguinay, Faseeh Zabir.

Format:

Book

Author/Creator:

Wang, Dimin, author.

Tuguinay, Jovanie, author.

Zabir, Faseeh, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Island tourism--Australia--Dunk Island (Qld.)--Case studies.

Island tourism.

Tourism--Management--Case studies.

Tourism.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

As a well-recognized tourism planner in Australia, Tiffany Mason has been asked to consider plans to revitalize leisure activities and restore visitor and business confidence in Dunk Island, off the Queensland coast. Most areas of the island have remained closed to the public since a destructive cyclone struck in 2011; however, it is in the process of restoration with a view to reopening. What strategic plans should be taken to revive Dunk Island's tourism economy? Tiffany has developed plans and strategies to bring Dunk Island's tourism back to life after collaborating with her team and visiting the island. Should she adopt all the proposed strategies? This case study is based on a mixture of fictitious scenarios as well as Dunk Island's current business situation. Students are invited to put themselves in a tourism planner's position and critically analyze the business environment of an island destination. Consequently, this case study encourages students to present viable courses of action for marketing and tourism planning strategies towards reviving Dunk Island.

Notes:

Description based on XML content.

ISBN:

1-0719-2700-0

OCLC:

1417356632