A telecoms rivalry : the monopoly and the new entrant / Yolanda Christophe.

Format:

Book

Author/Creator:

Christophe, Yolanda, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Telecommunication--Management--Case studies.

Telecommunication.

Competition--Case studies.

Competition.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

The Bahamian Telecommunications Company (BTC) enjoyed a monopoly in the telecommunications market until Aliv, a new telecommunications company, entered the market in November 2016. Aliv had deep pockets and aggressive marketing strategies. In response, BTC's strategic team struggled to determine the firm's next strategic move. While BTC's strategic team met to discuss practical strategies to compete with their upstart competitor, Aliv's team reflected on their existing strategy and agreed that the firm needed more practical and sustainable approaches to become a stronger competitor. Students will be asked to determine courses of action for both an incumbent firm and a new entrant by evaluating the general and business environments of the telecommunications market. Additionally, students will be asked to anticipate the firm's future strategic actions and provide possible ways each rival might respond.

Notes:

Description based on XML content.

ISBN:

1-0719-2878-3

9781071928783

OCLC:

1417356860