Facebook fail : when the social media posting of an employee harms the organization's image / Tyler Burch, Anna Michelle Tempelmann, Robert W. Lion.

Format:

• Book

Author/Creator:

• Burch, Tyler Clark, author.
• Tempelmann, Anna Michelle, author.
• Lion, Robert W., author.

Series:

• SAGE business cases.
• SAGE business cases

Language:

English

Subjects (All):

• Problem employees--Case studies.
• Communication in personnel management--Case studies.
• Corporate image--Case studies.
• Terrorism in social media--Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : Society for Case Research, 2020.

Summary:

This CI describes the position supervisor Kevin Müller was placed in when Philipp Neumann posted "Hey Charlie Hebdo [Magazine] ...everyone pays for their crimes! Some earlier, some later" on his personal Facebook account shortly after the French magazine's headquarters was attacked by terrorists. The leadership at German car manufacturer Daimler, where Kevin and Philipp worked, did not like how the post reflected on the company and called on Kevin, Philipp's supervisor, to influence Philipp to remove the post. Philipp was initially defiant, leaving Kevin unsure of how to proceed. Kevin had various issues to consider: the post sympathized with a recent terror attack in France, Daimler's corporate image was threatened, the post was on the employee's personal Facebook account, and Philipp was a member of the works council, making him difficult to fire. What should Kevin do to get Philipp to remove his post?

Notes:

Description based on XML content.

ISBN:

1-0719-4496-7

OCLC:

1417356983