Curtain promises : draped in puffery? / William Ingersoll, A. Lynn Matthews, G. Michael Phillips.

Format:

Book

Author/Creator:

Ingersoll, William, active 2021, author.

Matthews, A. Lynn, author.

Phillips, G. Michael, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Drapery industry--Case studies.

Drapery industry.

Draperies--Marketing--Case studies.

Draperies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Society for Case Research, 2021.

Summary:

Ryan had just moved from Southern California to Kansas and was settling in for his first real winter. The Southern California lifestyle rarely required significant adaptations to changes in weather throughout the year, so Ryan was surprised to find that the turning of seasons was accompanied by a significant increase to his utility bill. As the temperatures fell and his energy usage (and its accompanying payment) began to rise, Ryan sought advice to help stymie the winter assault on his wallet. The simplest recommendation? Insulating curtains. But while the manufacturers made a lot of promises about their effectiveness, Ryan wanted to make sure that he was getting his money's worth. Did the curtains rise to the task, or was it all just a load of puffery?

Notes:

Description based on XML content.

ISBN:

1-0719-4533-5

9781071945339

OCLC:

1417358410