1 option
The ice cream conspiracy / Ernest Baskin.
- Format:
- Book
- Author/Creator:
- Baskin, Ernest, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Ice cream, ices, etc--Marketing--Case studies.
- Ice cream, ices, etc.
- Ice cream industry--Law and legislation--Case studies.
- Ice cream industry.
- Antitrust law--Case studies.
- Antitrust law.
- Price fixing--Case studies.
- Price fixing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : National Public Radio Planet Money, 2024.
- Summary:
- This case is focused around a National Public Radio Planet Money podcast in which the journalists dive into the world of superpremium ice cream. They look at the two dominant brands, Häagen-Dazs and Ben & Jerry's, and discuss why one doesn't make products that are similar to the other. They apply an antitrust lens to the issue and discuss whether there is any tacit collusion occurring. This case can be discussed from multiple perspectives including marketing and legal studies.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4233-6
- 9781071942338
- OCLC:
- 1417358393
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