1 option
TikTok to the top / Ernest Baskin.
- Format:
- Book
- Author/Creator:
- Baskin, Ernest, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Social media--Marketing--Case studies.
- Social media.
- Marketing channels--Case studies.
- Marketing channels.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : National Public Radio Planet Money, 2024.
- Summary:
- This case is focused around a National Public Radio Planet Money podcast in which the journalists look into how a recording artist used TikTok to build his career. This case focuses on the benefits of using social media to build your brand as well as viable and nonviable strategies for using social media. This case can be discussed from multiple perspectives including social media marketing as well as music/entertainment marketing.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4186-0
- 9781071941867
- OCLC:
- 1417358892
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