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Controversial children's toy blows up in CEO's face / Paul E. Olsen, Ethan Hendrickson.
- Format:
- Book
- Author/Creator:
- Olsen, Paul E., author.
- Hendrickson, Ethan, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Toy industry--Management--Case studies.
- Toy industry.
- Social responsibility of business--Case studies.
- Social responsibility of business.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Society for Case Research, 2024.
- Summary:
- This critical incident is about YULU President and co-founder Jochem van Rijn and the backlash his company received for its "Cut The Wire" children's toy, a toy bomb that had to be defused before it exploded. Critics viewed the toy as making light of the problem of youth violence, and it was deemed an inappropriate toy for 6 year-olds. For his part, Jochem van Rijn was torn. As a children's toy maker, what responsibility did he have for the toys YULU produced and marketed? Was the backlash to Cut The Wire legitimate or an overreaction? Would the controversy pass? If not, what should he do next?
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4507-6
- 9781071945070
- OCLC:
- 1417357681
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