Spiritual Wealth Club : corporate social responsibility of a knowledge service platform / Jing Qian, Wenzhuo Niu, Kui Yin, Yi Qu, Rong Wu, Songyu Yu.

Format:

Book

Author/Creator:

Qian, Jing, author.

Niu, Wenzhuo, author.

Yin, Kui, author.

Qu, Yi, author.

Wu, Rong, author.

Yu, Songyu, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Social responsibility of business--China--Case studies.

Social responsibility of business.

Stakeholder management--Case studies.

Stakeholder management.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

Founded in 2013, the Spiritual Wealth Club is a leading brand in China's paid-knowledge industry. Its main business is content production, publishing cooperation, online e-commerce, and brick-and-mortar bookstores. In the 13 years since its establishment, the Spiritual Wealth Club's active implementation of social responsibility to stakeholders and the practice of linking it with the Club's mission and strategy has earned it a good reputation, with more than CNY 1 billion in revenue and more than 60 million users. In this case study, students will learn how the Spiritual Wealth Club fulfills its corporate social responsibility (CSR) to all stakeholders and how the company closely connects its corporate mission with social responsibility.

Notes:

Description based on XML content.

ISBN:

1-0719-2788-4

9781071927885

OCLC:

1417356861