NEDCO : a case of intertwining dilemmas / Ashraf Sheta, Nour Adham.

Format:

Book

Author/Creator:

Sheta, Ashraf, author.

Adham, Nour, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Industrial management--Egypt--Case studies.

Industrial management.

Marketing--Egypt--Management--Case studies.

Marketing.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

The NEDCO company supplies electromechanical equipment, mainly to oil and gas companies. The CEO and management have learned that their main foreign supplier is also supplying similar equipment to NEDCO's competitors. The top management conducted thorough research to find a way to resolve this strategic challenge. This case study involves different functions, mainly marketing and inventory management, within private-sector companies in Egypt. The case considers the role of the external and internal environments in decision making to resolve the dilemma faced by top management. Students will be asked to play the role of the CEO to decide whether insourcing or outsourcing marketing activities is preferable to assess various decisions about inventory management, operations, and assessments of the external and internal environments in which NEDCO operates that affect how decisions are taken.

Notes:

Description based on XML content.

ISBN:

1-0719-3997-1

9781071939970

OCLC:

1417357900