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Disney's Galactic Starcruiser crashes / Madeline Rae.
- Format:
- Book
- Author/Creator:
- Rae, Madeline, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Hotels--Florida--Case studies.
- Hotels.
- Business planning--Case studies.
- Business planning.
- Hotel management--Florida--Case studies.
- Hotel management.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2024.
- Summary:
- This article delves into the recent closure of Disney's Galactic Starcruiser, a Star Wars-themed immersive experience and high-end hotel in Orlando. Despite its initial fanfare, the Galactic Starcruiser faced insurmountable challenges, leading to its closure a mere 19 months after its grand opening. The case asks students to explore the strategic missteps, financial decisions, and operational challenges that contributed to this massive failure for an otherwise successful brand.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4842-3
- 9781071948422
- OCLC:
- 1417358440
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