Inditex : how to become larger when you are the largest one / José Gastón.

Format:

Book

Author/Creator:

Gastón, José L., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Industria de Diseño Textil, S.A--Management--Case studies.

Industria de Diseño Textil, S.A.

Clothing trade--Management--Case studies.

Clothing trade.

Corporations--Growth--Case studies.

Corporations.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : University of Cambridge, Judge Business School, 2024.

Summary:

The case describes how apparel retailer Inditex faced a revenue decline beginning in 2016. It puts the students in the shoes of CEO Pablo Isla in a particular moment in 2018, when he was about to announce that the company planned to enlarge its online channel, aiming to sell in all of the world's markets by 2020. The case then fictionalises Isla's thought process as he considers the additional alternatives he could develop to ensure growth. It encourages students to analyse, criticise, and expand these alternatives, which are: 1) New brands and new products for current customer segments; 2) New segments; 3) New channels; 4) New markets; and 5) A new design-and-fabrication online social network. The student is also asked to deliberate on how these alternatives could be easily implemented, how they would affect Inditex's culture, and whether the company has the resources and capabilities to develop them. To propose an appropriate solution to the presented dilemma, students will have to use concepts from operations, marketing and strategy, such as vertical supply chain, inventory management, capital-intensive, labour-intensive activities, in-house manufacturing, bullwhip effect, lean management, activity map, economies of scale, economies of scope, outsourcing, advertising, Five Forces, growth, operational efficiency, innovation, platforms, network effect, and resources and capabilities.

Notes:

Description based on XML content.

ISBN:

1-0719-4604-8

9781071946046

OCLC:

1417358658