Bananaland : the greatest show in sports / Brandon Miller.

Format:

Book

Author/Creator:

Miller, Brandon, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Telemarketing--Case studies.

Telemarketing.

Marketing--Decision making--Case studies.

Marketing.

Sports--Management--Case studies.

Sports.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2023.

Summary:

The Savannah Bananas' front office knows what it is doing is crazy. Promoting "Banana Ball" to the southeastern part of the United States is an easy headline, but it raises more questions than provides answers. The Bananas embrace the craziness and the oddity they bring to the field. The organization took a risk by welcoming skeptics and proudly announcing that the United States's pastime-baseball-could be and should be more fun. The Bananas operate with a "fans first" mentality and have created an environment that leads to sellout after sellout in Savannah. With viral videos capturing attention around the country, the Bananas took their show on the road in 2021 and 2022, and the team sold out those games as well. Savannah has found a winning product with "Banana Ball," but the question remains for most: What is it, and why is it successful?

Notes:

Description based on XML content.

ISBN:

1-0719-1579-7

9781071915790

OCLC:

1417358719