Tetra Travels : navigating social impact and sustainability in a nascent tourism venture / Nidheesh Joseph, Mueen Ahmed, Sankalp Pratap.

Format:

Book

Author/Creator:

Joseph, Nidheesh, author.

Ahmed, Mueen, author.

Pratap, Sankalp, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Social entrepreneurship--India--Case studies.

Social entrepreneurship.

Small business--India--Case studies.

Small business.

Advertising--Tourism--India--Case studies.

Advertising.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

Tetra Travels is a travel and tourism company (based in Delhi, India) founded by Priyanka Sinha and Deepika Saxena1 on November 2017 to curate sensorial-based itineraries with a special focus on the visually impaired (VI) travelers. The case reviews Tetra Travels eight months into operations (July 2018). Tetra Travels conducted seven trips, with significant effort from its co-founders, but has yet to raise significant profits from their trips or gain traction among the VI community in India. The case invites students to discuss the potential pitfalls and early challenges of this nascent venture and suggest recommendations for the founders to sustain and scale this unique venture.

Notes:

Description based on XML content.

ISBN:

1-0719-4158-5

9781071941584

OCLC:

1417357322